Your 90-Day Plan: From Sketches to a First Move

What you will learn

• Bring together the outputs of every earlier lesson (moat map, business model shortlist, market number, structure choice, funding stance) into one coherent plan
• Convert a plan into specific 30/60/90-day actions with named owners and dates
• Identify the single riskiest assumption in the plan and design the cheapest possible test for it
• Commit to one concrete first move to take in the next seven days

This lesson collects the outputs you have already produced across this programme and forces them into a single plan. There is no need to create any new frameworks or approaches

Gather Your Outputs

Before the session, bring:

• Your Moat Map (from Strategic Moats): the moat you are deepening and the one you are starting.
• Your business model shortlist (from Business Model Types): two or three archetypes and your payer triangle.
• Your bottom-up market number (from Market Sizing and Opportunity Assessment): TAM, SAM, SOM.
• Your organisational structure choice (from Organisational Structures) and its trigger for revisiting.
• Your funding stance (from Funding and Freedom to Operate).

If any of these is missing or thin, spend a few minutes filling the gap now. The session assumes you have something concrete to integrate, so let's get there first if needed.

Reflection Prompt

Looking at everything you have produced so far, where is the biggest contradiction, the place where two of your own answers do not quite fit together?

Activity 1: The Single-Page Plan (25 min)

Activity 2: Peer Stress-Test (20 min)

Activity 3: Design the Cheapest Test (15 min)

Produces your written 90-day plan and a committed first move.

Part 1: The 30/60/90 Plan

Using your single-page plan and your riskiest-assumption test as inputs, write specific milestones for day 30, day 60, and day 90. Each milestone needs an owner (you, unless you are recruiting help) and something observable (and ideally measurable) that tells you whether you hit it.

Part 2: The Riskiest-Assumption Test

Write out the test you designed in the session: what you will do, by when, and what result would tell you the assumption does not hold.

Part 3: Your First Move

Name the one concrete action you will take in the next seven days. Avoid gesturing toward a category of action and instead try to describe a specific one: the name of the person you will email, the draft you will send, or the call you will book.

Key Concepts Reference

Integration plan: a single page combining moat, business model, market number, structure, and funding stance, revealing contradictions that separate exercises hide.

Riskiest assumption: the single belief in a plan that, if wrong, breaks everything downstream of it; use a peer stress-test to evaluate in addition to self-assessment alone.

Cheapest test: the fastest, lowest-cost action that would tell you whether the riskiest assumption holds, designed before committing further resources.