---
title: "Your 90-Day Plan: From Sketches to a First Move"
module: day2
order: 9
duration:
  prework: 15
  session: 60
  challenge: 60
tags: [planning, integration, capstone, action-plan]
gated: true
components: []
teaser: "You now have a moat map, a business model shortlist, a market number, a structure, and a funding stance. This lesson is where those five sketches become one plan and one first move."
overview:
  objectives:
    - "Bring together the outputs of every earlier lesson (moat map, business model shortlist, market number, structure choice, funding stance) into one coherent plan"
    - "Convert a plan into specific 30/60/90-day actions with named owners and dates"
    - "Identify the single riskiest assumption in the plan and design the cheapest possible test for it"
    - "Commit to one concrete first move to take in the next seven days"
  prework: "About 15 minutes: gathering your outputs from every earlier lesson into one place before the session, so the session can focus on integration rather than re-deriving work already done."
  session: "A 60-minute working session: building a single-page plan from your prior work, a peer stress-test of your riskiest assumption, and designing a cheap test for it."
  challenge: "About 60 minutes producing your written 90-day plan with 30/60/90-day milestones, and committing publicly to your first move in the next seven days."
---

## Pre-Work (~15 minutes)

*This lesson collects the outputs you have already produced across this programme and forces them into a single plan. There is no need to create any new frameworks or approaches*

---

### Gather Your Outputs

Before the session, bring:

- Your **Moat Map** (from Strategic Moats): the moat you are deepening and the one you are starting.
- Your **business model shortlist** (from Business Model Types): two or three archetypes and your payer triangle.
- Your **bottom-up market number** (from Market Sizing and Opportunity Assessment): TAM, SAM, SOM.
- Your **organisational structure choice** (from Organisational Structures) and its trigger for revisiting.
- Your **funding stance** (from Funding and Freedom to Operate).

If any of these is missing or thin, spend a few minutes filling the gap now. The session assumes you have something concrete to integrate, so let's get there first if needed.

### Reflection Prompt

Looking at everything you have produced so far, where is the biggest contradiction, the place where two of your own answers do not quite fit together?

```lms
type: reflection_response
id: ninety-day-plan-prework-reflection
prompt: "Name the biggest contradiction between two of your own answers from earlier lessons."
min_words: 30
```

---

## Session

<!-- FACILITATOR NOTE:
Facilitator guide. 60 minutes. The goal is integration and risk-finding, ideally without producing new content. Participants should leave with a single-page plan and a clearly named riskiest assumption.
-->

---

### Activity 1: The Single-Page Plan (25 min)

<!-- FACILITATOR NOTE:
Individual work.

Each participant fills a one-page template with five sections: moat, business model, market number, structure, funding stance. This is the first time these five prior outputs sit on one page together. Watch for participants who realise, while doing this, that their answers do not actually cohere. Reassure them that this is the point of the exercise and not a failure.
-->

### Activity 2: Peer Stress-Test (20 min)

<!-- FACILITATOR NOTE:
Pairs.

Each participant presents their one-page plan to a partner in three minutes. The partner's only job is to find the single riskiest assumption in the plan: the belief that, if wrong, would break everything else downstream of it.
-->

```lms
type: session_response
id: ninety-day-plan-session-riskiest-assumption
prompt: "What is the single riskiest assumption in your plan, the one that would break everything else if it turned out to be wrong?"
min_words: 30
```

### Activity 3: Design the Cheapest Test (15 min)

<!-- FACILITATOR NOTE:
Individual, with facilitator prompts.

For the riskiest assumption named in Activity 2, each participant designs the cheapest, fastest test that would tell them whether it holds. Push for very cheap: a phone call over a pilot programme; a draft email to a real prospect over a full market survey.
-->

---

## Challenge (~60 min)

*Produces your written 90-day plan and a committed first move.*

---

### Part 1: The 30/60/90 Plan

Using your single-page plan and your riskiest-assumption test as inputs, write specific milestones for day 30, day 60, and day 90. Each milestone needs an owner (you, unless you are recruiting help) and something observable (and ideally measurable) that tells you whether you hit it.

```lms
type: challenge_prompt
id: ninety-day-plan-challenge-1
prompt: "Write your 30/60/90-day milestones, each with an owner and an observable sign of whether you hit it."
min_words: 80
```

### Part 2: The Riskiest-Assumption Test

Write out the test you designed in the session: what you will do, by when, and what result would tell you the assumption does not hold.

```lms
type: challenge_prompt
id: ninety-day-plan-challenge-2
prompt: "Describe your riskiest-assumption test: what you will do, by when, and what result would disprove the assumption."
min_words: 50
```

### Part 3: Your First Move

Name the one concrete action you will take in the next seven days. Avoid gesturing toward a category of action and instead try to describe a specific one: the name of the person you will email, the draft you will send, or the call you will book.

```lms
type: challenge_prompt
id: ninety-day-plan-challenge-3
prompt: "Name your specific first move for the next seven days: who, what, and by when."
min_words: 30
```

---

## Key Concepts Reference

**Integration plan:** a single page combining moat, business model, market number, structure, and funding stance, revealing contradictions that separate exercises hide.

**Riskiest assumption:** the single belief in a plan that, if wrong, breaks everything downstream of it; use a peer stress-test to evaluate in addition to self-assessment alone.

**Cheapest test:** the fastest, lowest-cost action that would tell you whether the riskiest assumption holds, designed before committing further resources.